Things to consider while selecting your food packaging
Making great food items is of course important, but equal attention needs to be given to the food packaging. Let us get to know how good food packaging can be beneficial – with the right packaging your food will stay protected from potential damage and contaminants, will lure the customers into buying your product, and provide an ingredient list and certifications so that it can be useful for people with dietary restrictions or food allergies.
Below are given some points that you need to keep in mind while selecting your food packaging to ensure attractiveness and food safety.
1. Select the right material
To begin with, you need to decide which type of packaging material will be best for your product. Consider the barrier properties of the material, like does it keep out oxygen and moisture effectively. If oxygen is successfully kept out then it helps maintain crispness and flavor and avoids the food from being spoiled. For instance, while packaging almonds, nitrogen is used to replace the air inside the bag, as this prevents almonds from going rotten.
Also, consider the biological protection offered by the packaging. Does it help prevent the food from getting spoiled too fast? Does it act as a barrier to rodents, insects, pathogens?
How should the physical property of your packaging ideally be? For instance, do you want it to be easily opened by the consumer? Or do you want a package that will not get torn easily?
2. The packaging design
The Canadian Journal of Public Health published a research showing that children were attracted to decorative food packaging, and the visual appeal of the packaging was given more importance than the brand itself.
While deciding a color scheme for your food packaging you must keep this type of psychology in mind. For instance, if you choose colors like mute or beige for your packaging, it will likely give the idea of it being organic or natural.
Depending on the type of product you plan to offer, your food packaging might have to include colors that suggest certain flavors, like for banana or lemon you can use the color yellow, for grapes you can use purple, and for strawberry you can use reddish-pink.
What type of information would you want your food packaging label to display? Do you want it to have various suggestions and facts, or you want to offer just necessary, important details? If you are offering a new product that most people do not know how to use, you can benefit by sharing a recipe on your food packaging.
3. Packaging Production
It is very important to find a food packager you can trust. Now, consider some points – What is the volume of product you plan to produce? How easily can the processing plant be reached by rail? Does that place have the equipment required to produce food packaging for your products?
4. Food and Drug Administration (FDA) Compliance
If you are a U.S. based manufacturer, then you just should not neglect the FDA compliance. The packaging of your food and its labeling needs to be as per the FDA standards, and follow rules regarding ingredient listing, nutritional information, and any claims made on the packaging, like organic or gluten free. Make sure you learn about all the guidelines of the FDA before you start your project.